Welcome to

The Bigger Ask

This is where I share the ideas, stories, and strategies that are on my mind. Think of it less like a lecture and more like the kind of conversation we’d have if you were sitting on my couch with a cup of coffee—or if we were huddled around your conference table, trying to make sense of what’s next for your organization.

Some days, it’s reflections on the nonprofit world and what it means to lead with both heart and strategy. Other days, it’s about fundraising, growth, or those behind-the-scenes lessons that don’t always make it into the official reports but matter just as much.

These are the conversations I’d be having with you if we were working side-by-side. My Substack is where I capture them, so you can join in anytime.

Subscribe to The Bigger Ask on Substack
The 2026 Tax Law is Coming. And It's About to Change How America Gives
Emily Rich Emily Rich

The 2026 Tax Law is Coming. And It's About to Change How America Gives

I know, I know, “tax reform” doesn’t exactly scream riveting read.

But stick with me. The 2026 tax law quietly changes the math behind generosity - what counts as a deduction, which donors get rewarded, and how companies and foundations plan their giving.

It’s a bigger deal than it sounds… and I promise to make it painless.

Read More